[service design_marketing strategist_art direction_event planner_sustainability]
This is an art fair that i concepted when I had my Little Miss Maimun shop.
We discovered that art fairs in Madrid didn´t take care much about a very good customer and design consumer: children. Many designers that made clothes or products for these children had to place their stands too high for the childrens to be able to see and most of the program that these fairs had was not suitable for them. That´s how we found a niche and started to dive into children needs.
The first edition had the theme: Alice in Wonderland thanks to the collaboration with Waytoblue , a communication company in charge of the advertisement of the film.
More info in its blog
Designers presented their products and designed but also made some products specially for the film as inspiration.
A three day program with concerts, workshops and a hat contest made of this experience one of the greatest events I’ve ever organized.
Our second edition brought a new film. This was Despicable Me.
This was also a success in the amount of applications received and visitors. In this one we made a catwalks for children where all fashion designers could showed their creations, workshops where you could get into their film, crafts where you could make your own planet, radio workshop where children could make their own program… and many other events. Children were the protagonists.