Inside Out project

[Project management_graphic design_art direction]

Last year I got to know Inside Out project from JR artist. I immediately fell in love. Right after I started thinking on a project within his project.  Kunst Schimmer #2 hosted the first action of the Inside Out – Action Group Ulm: INSIDE OUT / coNNeXions.

“We want to connect art with the people, people with art, people with people. We want to build a platform for exchange, for sharing ideas, ways of expression. Art shouldn´t be an elitist religion, but a daily exercise.”


For his project we needed 100 images of people living in Ulm. We managed to find all the people in 2 days after an onlign campaign. The photoshooting took place in 3 days. After 1 month we had all the images with us.

We install it in Kunst Schimmer art festival. The last day 10 different artists customized them.

A little bit more about the global Inside Out Project:

On March 2, 2011, JR won the TED prize at the TED Conference in Long Beach, California, and called for the creation of a global participatory art project with the potential to change the world. This project is called INSIDE OUT.

Inspired by JR’s large‐format street “pastings”, INSIDE OUT gives everyone the opportunity to share their portrait and make a statement for what they stand for. It is a global platform for people to share their untold stories and transform messages of personal identity into works of public art.

Each INSIDE OUT group action around the world is documented, archived and exhibited online. Over 120,000 people from more than 108 countries have participated.