[service design_marketing strategist_art direction_sustainability]
Aiò is a startup (italian restaurant and bistrò) that I helped in it’s first steps. I was a consultant for service design, marketing strategist, art direction and sustainability.
We started with a mood board and found the materials and concepts they wanted to introduce. The idea of the place was that all was aligned and consistent.
Before the restaurant was finished we made a precampaign in the Plaza 2 de Mayo where the final user told us directly what they wanted and needed. It was our first approach to the end user. We also made of the research moment an online campaign asking the facebook page followers what was the slogan they would introduce.
Also part of a marketing strategy was making videos of all the process.
Here is the Aiò blog
Here a video