ILOVEUEVENT is the first event that we made in the ILOVEUPROJEKT. The idea of this event came after rethinking in the design fairs existing model. Our proposal was meant to be sostainable with the economic situation in Spain.In this model we asked each of the stakeholders involved (artists, shops, customers, collaborators…) and developed a way to make a bigger event with less resources with a win to win concept. We did the event because ‘ILOVEU’..
